• Communications Manager (National Office)

    Job Locations US-MA-Boston
    Posted Date 2 months ago(5/7/2018 9:40 AM)
    Development / Fundraising
    10% – Some travel to Massachusetts, New York City, and Chicago sites
    Work Hours
    9:00 am to 5:00 pm with additional hours as needed
    Regular Full-Time
    Targeted Job Start Date
    Application Deadline
    Salary Range
    Mid to high 50s, commensurate with experience
  • Overview & Benefits

    Bottom Line is dedicated to helping first-generation students from low-income backgrounds get into college, graduate from college, and go far in life.  Our vision is to dramatically transform urban communities by producing thousands of new career-ready college graduates.


    As one of the first college support organizations to focus on college completion, Bottom Line now produces best-in-class college graduation rates that eliminate the significant gap between first generation students from low-income backgrounds and their wealthier peers. We operate regional programs in Massachusetts, where we were founded in 1997, New York City and Chicago that collectively serve over 7,000 students. We plan to open two new sites in major urban areas and increase our footprint to over 10,000 students by 2020.


    Bottom Line focuses on students who have the desire and potential to earn a degree, but lack the support structures necessary to navigate the college application process, make a responsible school choice, succeed in college, and prepare for a meaningful career.


    Over the last 20 years, Bottom Line has developed a proven and proactive long-term, high-touch, high impact model.  Full-time, trained and specialized advisors leverage our DEAL model which addresses the four key areas that are most likely to lead to college success: Degree, Employability, Affordability, and Life.  Our relationship and results focused approach helps our students change their lives by gaining economic mobility through college selection, graduation, and career-readiness.


    At Bottom Line, we also have a strong commitment to Diversity, Equity and Inclusion.  We aim to attract qualified applicants who hold these same values, and help us further recognize and celebrate the diversity among us. 


    When you join Bottom Line, you will find a rewarding, fast-paced, results-oriented environment. We build strong relationships with our students and with each other. We take our work seriously, and we know that a focus on data and metrics is integral to our continued success. Experts in our field, we are driven by our mission and motivated by the impact we’re achieving.


    Bottom Line offers a comprehensive benefits packagehttps://www.bottomline.org/content/benefits



    For more information, please visit www.bottomline.org and



    The Communications Manager (CM) will oversee and lead Bottom Line’s communications to our external stakeholders with the purpose of building champions for our mission.  This work ensures that we build awareness for and affinity to our mission, our local impact, and our contribution to the field.


    The primary responsibility of the Communications Manager is to create, implement, and evaluate our communications efforts to our identified target audiences. Because the majority of fundraising activities occur locally in our regions, the CM sits on our National Team to both understand local implementation plans and ensure coordinated efforts across sites.  The responsibilities of this role span many functions - from managing our collateral to drafting fundraising appeals to be used by portfolio managers to working with press contacts to placing quotes and stories in the media.


    A successful Communications Manager will be perceived as a member of each regional team though they sit on the National Team. They are a highly effective and persuasive communicator across all methods and mediums.  They understand stakeholder segmentation and also how to craft compelling strategies for distinct segments.  They have the desire to increase not only the awareness of, but also the engagement with, our mission and brand.   


    The Communications Manager is a new role – reporting directly to the Chief of Growth Strategy and Development.  The CM will sit in the National Office, based in Boston.


    Primary Responsibilities:


    Strategy – 25% 

    • Create, maintain, implement, and evaluate an annual communications calendar, with strong regional input
    • Build communications framework and guidelines for each donor segment
    • Develop and maintain brand strategy and policies


    Materials and Collateral – 20%

    • Draft and create and/or manage the production of all donor-facing collateral such as our Annual Report and brochures
    • Maintain templates for stationary set, printed and on-line
    • Manage files relating to collateral so staff members have easy access


    Campaign Management – 20%

    • Oversee the org-wide small gifts campaigns, including Giving Tuesday
    • Draft mass communications and create and/or manage the production of materials used to support $1K+ segment of donors, with the input of portfolio managers
    • Draft all mass communications to small gift segments


    Web and Social Media – 15%

    • Update Web Site to maintain relevancy of information, in line with both National and Regional team needs
    • Manage our social media presence, including drafting all posts in line with the Development activities of the organization


    Press – 10%

    • Actively outreach to press contacts regarding Bottom Line activities with the goal of getting feature articles and/or quotes in key stories on major media outlets
    • Manage our press portfolio, including identifying new contacts and cultivating relationships
    • Produce and update a press kit


    Training and Communications – 5%

    • Design and lead any trainings related to branding and communications, including training(s) for new Development team members
    • Promote strong internal understanding of communications plan
    • Develop good relationships with Program teams as appropriate 


    Secondary Responsibilities:


    Team Support – 5%

    • Contribute to the overall goals of the Development department by working collaboratively with colleagues on the creation and execution of the annual fundraising plan
    • Advance Bottom Line’s mission and brand 
      • Represent the Bottom Line brand in a positive light, and take actions to increase brand awareness throughout the community
    • Maintain a “students first” perspective, actively building connections with your colleagues on the Program team to build understanding of each other’s work, and more importantly, serve as the best possible advocate for our students and mission
    • Work collaboratively with the National office and other regions on shared projects and opportunities relevant to events and donor communications



    Bottom Line defines a competency as a cluster of related knowledge, skills and attitudes that affects a major part of one’s job that correlates with performance on the job, that can be measured against well-accepted standards, and that can be improved via training and development.  Competencies provide Bottom Line with a way to define, in behavioral terms, what it is that people need to do to produce the results that the organization desires, in a way that is in keeping with its culture.  All employees are expected to demonstrate continued growth within our seven core competencies:

    • Relationships
      • Identifies opportunities and takes action to build and maintain meaningful and collaborative connections with various stakeholders
    • Results
      • Produces quality outcomes; compiles and analyzes data to drive future plans; uses creative solutions
    • Communication
      • Effectively articulates information in a clear, concise and timely manner to a wide range of stakeholders
    • Inclusiveness
      • Creates and maintains an environment that respects and values the identities and cultures of all colleagues and students we serve
    • Talent Development
      • Actively contributes to the hiring, development, retention, and promotion of a highly effective team
    • Agility
      • Demonstrates adaptability and openness to shifting priorities, needs of stakeholders, and organizational changes
    • Planning
      • Effectively and efficiently uses resources (people, time, materials) in order to create, meet, and assess both strategic and task-oriented goals


    Duties, responsibilities and activities may change at any time with or without advanced notice.



    • Bachelor's degree and work authorization
    • Minimum of 3 years of development or sales experience, ideally focused on operations or information management
    • Strong proficiency with CRMs and Excel 
    • Excellent organizational skills, with experience working in data-driven and process-driven organizations
    • Entrepreneurial spirit 
    • Proven team player
    • Demonstrated commitment to Bottom Line’s mission, vision, and core values
    • Growing proficiency in Bottom Line's seven core competencies: Relationships, Results, Communication, Inclusiveness, Talent Development, Agility, and Planning


    • Experience with Salesforce highly preferred


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